Don’t forget to check out www.TreasureValleySportsandEntertainment.org for the latest information regarding the multi use sports and entertainment complex being considered for development in the valley.
This site includes a “Stadium of the Week” feature that highlights a recently built stadium including pictures and specifics on capacity, costs, funding mechanisms used etc, as well as great “insider” information from the feasibility analysis commissioned by the Boise Hawks for the construction of a facility here in the Treasure Valley.
Keep up on all of the current happenings at http://www.treasurevalleysportsandentertainment.org
Friday, May 21, 2010
Friday, May 14, 2010
THE MOST UNDERUTILIZED SALES TOOL
To begin, sorry I've taken some time away from the "blogosphere". This time of year is incredibly busy to just get the upcoming 2010 season ready to go. Plus, I don't have much to report on the stadium progress. The one thing I have learned about this process is that there is a lot of time spent on research, producing reports and distributing information. We have gotten to a point where the information that we have put together has been distributed and many people are reviewing it. Next steps are being analyzed at this point but that takes time to make sure you aren't stepping on a land mine with the first step. Much more to come, hopefully sooner than later.
As I stated above, my time right now is being spent on getting those last few sponsorship packages sold and trying to make sure that the ballpark is full with rabid fans of fun entertaining summer nights at Memorial Stadium. The other day we had an ad submitted to the Idaho Business Review for publication next week. I took the time to use this ad as an "editorial" on why I think that businesses of the Treasure Valley, and quite frankly all over the world, don't use their advanced ticket package properly. Whether it is season tickets or mini-plans or a suite, I think that companies need to look at being more active in using their tickets like a real marketing tool. I don't think people look at tickets as a marketing tool all of the time. Yes, it is a great way to say "thank you" by giving them to customers and loyal employees, you have to market to them as well. However, using these great tools to affect new sales is not on the top of the mind of advanced ticket buyers, and it should be.
I wanted to share with you the advertisement editorial that I wrote to be the first to understand my platform. Here it is:
The Most UNDERUTILIZED Sales Tool
YOU are not using sports tickets correctly
In today’s economic landscape we are all wondering, “How do we generate more sales?”. Heck, whether times are good or bad, we want more sales. I’ve got a question for you:
If I gave you 38 opportunities to have a one-on-one sales meeting with a potential client, how many of those meetings would result in a sale?
YOU are asking your sales people to get out of the office, have meetings with potential clients and build relationships. How better to do that than with the original “social media” – an actual face-to-face contact with a prospect! I’m here to tell you that YOU are not properly utilizing Memorial Stadium as YOUR “office away from the office”.
REDUCING TO THE RIDICULOUS
“I want more ROI,” YOU say. But more often than not when we probe for actual data on the ROI, we can’t get a definitive answer.
Boise Hawks tickets can bring sales and great ROI to your business. YOU aren’t allowing it! Many businesses in this valley buy Hawks and other sports team tickets and simply waste them. YOU give your tickets away and many times leave them unused. There are many excellent ways to use tickets but the best way is to use these as a means to affect sales.
Let’s “reduce this to the ridiculous”. How about some quick “Ticket Math”:
(Closes X Average Sale) / Cost of Tickets = Ticket ROI
As stated above, if I gave you 38 opportunities to have a one-on-one meeting with a prospect, how many of those meetings would close with a sale? I’m sure everyone reading this would feel that “if I have a one-on-one chance with a prospect I can close a lot of those meetings.” OK, let’s say for argument sake that you close 25% of your sales calls (I’m shooting low, of course!) which would equal 9.5 closes. Let’s round down to 9 to be conservative. Next, what is your average sale? For example, if your average initial sale is $1250, this would mean you would generate $11,250 from your season tickets. If you bought the most popular seats at Memorial Stadium, you would own a box of six seats that would cost you $2,760. That means your ROI would be 4:1. This doesn’t even take into consideration sales to those clients for years after that initial sale.
Seems pretty simple, doesn’t it. YOU can affect your sales pretty easily if you have a sales staff that want to work hard after hours, have some fun at a ballgame with a new friend and can close deals!
Boise Hawks tickets help CLOSE deals, BUILD relationships and CREATE memories!
WHAT ARE YOU WAITING FOR?!
June 21st is closing in on us quickly. That is the night the Boise Hawks open the season against the hated Salem-Keizer Volcanoes and it is the first opportunity for YOU and your sales team to close a deal.
If managing 38 games is going to be too difficult, there are other opportunities to affect YOUR sales. Can YOU manage 7 games because the Hawks offer mini-plans. How about a one night sales opportunity to a big group? The Hawks offer group packages .
But don’t let June 21st come and go because there are no excuses at the end of the year when sales are down. YOU have the tools right here for the taking with Boise Hawks tickets. Call us to consult with YOU on which package makes the most sense for YOUR objectives. This works if YOU allow it to. Hope to see YOU at the yard!
Spread the word! We have a product in tickets that can do wonders for sales if used properly. I've got some great salespeople who can consult you or your friends on this. Trust me on this, it works.
As I stated above, my time right now is being spent on getting those last few sponsorship packages sold and trying to make sure that the ballpark is full with rabid fans of fun entertaining summer nights at Memorial Stadium. The other day we had an ad submitted to the Idaho Business Review for publication next week. I took the time to use this ad as an "editorial" on why I think that businesses of the Treasure Valley, and quite frankly all over the world, don't use their advanced ticket package properly. Whether it is season tickets or mini-plans or a suite, I think that companies need to look at being more active in using their tickets like a real marketing tool. I don't think people look at tickets as a marketing tool all of the time. Yes, it is a great way to say "thank you" by giving them to customers and loyal employees, you have to market to them as well. However, using these great tools to affect new sales is not on the top of the mind of advanced ticket buyers, and it should be.
I wanted to share with you the advertisement editorial that I wrote to be the first to understand my platform. Here it is:
The Most UNDERUTILIZED Sales Tool
YOU are not using sports tickets correctly
In today’s economic landscape we are all wondering, “How do we generate more sales?”. Heck, whether times are good or bad, we want more sales. I’ve got a question for you:
If I gave you 38 opportunities to have a one-on-one sales meeting with a potential client, how many of those meetings would result in a sale?
YOU are asking your sales people to get out of the office, have meetings with potential clients and build relationships. How better to do that than with the original “social media” – an actual face-to-face contact with a prospect! I’m here to tell you that YOU are not properly utilizing Memorial Stadium as YOUR “office away from the office”.
REDUCING TO THE RIDICULOUS
“I want more ROI,” YOU say. But more often than not when we probe for actual data on the ROI, we can’t get a definitive answer.
Boise Hawks tickets can bring sales and great ROI to your business. YOU aren’t allowing it! Many businesses in this valley buy Hawks and other sports team tickets and simply waste them. YOU give your tickets away and many times leave them unused. There are many excellent ways to use tickets but the best way is to use these as a means to affect sales.
Let’s “reduce this to the ridiculous”. How about some quick “Ticket Math”:
(Closes X Average Sale) / Cost of Tickets = Ticket ROI
As stated above, if I gave you 38 opportunities to have a one-on-one meeting with a prospect, how many of those meetings would close with a sale? I’m sure everyone reading this would feel that “if I have a one-on-one chance with a prospect I can close a lot of those meetings.” OK, let’s say for argument sake that you close 25% of your sales calls (I’m shooting low, of course!) which would equal 9.5 closes. Let’s round down to 9 to be conservative. Next, what is your average sale? For example, if your average initial sale is $1250, this would mean you would generate $11,250 from your season tickets. If you bought the most popular seats at Memorial Stadium, you would own a box of six seats that would cost you $2,760. That means your ROI would be 4:1. This doesn’t even take into consideration sales to those clients for years after that initial sale.
Seems pretty simple, doesn’t it. YOU can affect your sales pretty easily if you have a sales staff that want to work hard after hours, have some fun at a ballgame with a new friend and can close deals!
Boise Hawks tickets help CLOSE deals, BUILD relationships and CREATE memories!
WHAT ARE YOU WAITING FOR?!
June 21st is closing in on us quickly. That is the night the Boise Hawks open the season against the hated Salem-Keizer Volcanoes and it is the first opportunity for YOU and your sales team to close a deal.
If managing 38 games is going to be too difficult, there are other opportunities to affect YOUR sales. Can YOU manage 7 games because the Hawks offer mini-plans. How about a one night sales opportunity to a big group? The Hawks offer group packages .
But don’t let June 21st come and go because there are no excuses at the end of the year when sales are down. YOU have the tools right here for the taking with Boise Hawks tickets. Call us to consult with YOU on which package makes the most sense for YOUR objectives. This works if YOU allow it to. Hope to see YOU at the yard!
Spread the word! We have a product in tickets that can do wonders for sales if used properly. I've got some great salespeople who can consult you or your friends on this. Trust me on this, it works.
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